These principles are applied by CACA in order to adhere to ethical standards of advertising and to assure the independence of CACA-produced content.
·CACA does not allow advertising to influence editorial decisions.
·CACA accepts advertising for products and services that are of interest to users in their personal and as well as professional lives. Advertisements must be legal, decent and truthful and comply with the relevant laws, regulations and industry codes for the geographic area in which they appear.
·CACA will not accept advertising for products or services known to be harmful to health (e.g. tobacco and alcohol products) .
·All advertisements for drug specific campaigns should encourage correct and rational use and must not be misleading.
·Advertisements may not be deceptive or misleading, and must be verifiable. Advertisements should clearly identify the advertiser and the product or service being offered. Exaggerated or extravagantly worded copy will not be allowed. Advertisements will not be accepted if they appear to be indecent or offensive in either text or artwork, or if they relate to content of a personal, racial, ethnic, sexual orientation, or religious nature.

Advertising in CACA Publications

Advertisers can reach the readers of CACA journals in several different ways:

• Print Journal Advertisements
• Online Banner Advertisements

For more information about advertising, contact:
Huiqin Liu
Department of Journal Publishing
Tel: +86-22-23359958
Fax: +86-22-23526512
E-mail: commun@caca.sina.net
Address: The 10th Floor, Building A, Lanyuan Rd, Tianjin New Technology Industrial Park Zone, Tianjin , PRC